However, WeChat posts will increase your reach, foster community engagement, and boost your SEO. They are not ads per se and have an informative and/or entertaining character. WeChat articles can be considered the equivalent of a blog post on a website. Then, select an image, and title, and write your copy. Choose from one of many design templates. Next, to create a new post, click on 我的秀米. You only need an email address, but no Chinese phone number or business registration. To get started, first create a new Xiumi account, where you connect your WeChat business account details. The top menu from left to right reads 我的秀米 (my account), 秀米会员 (Xiumi members), 教程培训 (tutorial), 手机版 (mobile version), 企业团队 (business), and 登录 (login). In the middle, there is the “new creation” menu with the following options (left to right): graphic message, text message, video message, audio message, image message, and share.Īt the bottom, you will find the recent edits.Īt present, Xiumi is only available in Chinese language. Content tool: automatic response, custom menu, hashtag, vote, searchĪt the top left there’s the messages counter (0), the new followers counter (27), and the total number of followers/users counter (17,191).Interactive: messages, likes, user management, videos.Content: graphics, media library, article.The menu on the left offers the following options: Once you have your WeChat business account, you can get started with creating a post: Click here to find out which WeChat account is right for you, and how to register a WeChat business account. These are then further divided into subscription accounts (engagement focus), service accounts (standard account for foreign companies otherwise shopping focus), and enterprise accounts (corporate customers, only for Chinese companies). ![]() In order to create and publish posts (articles) on WeChat, you need a WeChat business account. Festivities like Singles Day are a huge shopping phenomenon in the Middle Kingdom. Besides, follow the Chinese calendar and special holidays. Simply translating English ads likely won’t work very well in the Chinese market. Make sure everything works – from the QR code to links and moreĪs you are largely targeting a Chinese audience, keep in mind to create culturally appropriate engaging content.Focus on excellent user experience: keep it user-centered, easy to understand and navigate.Now that we’ve explored the general WeChat design guidelines, let us take a look at the most common pitfalls and things to keep in mind when designing content for WeChat, based on several years of our own experience! So, what does this mean in practice? Practical Tips for Reaching a Chinese Audience on WeChat Shareable: QR codes or link to your WeChat account pages in the article (and have a link to your own website/shop in the menu of your WeChat account).Interesting/relevant: trending hashtags.Generally speaking, an ideal post hits five marks Use QR codes linking to your own WeChat account.Assume people are not reading, but rather scrolling: repeat information, make it obvious, use emojis, highlight text. ![]()
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